Adcounty Media India IPO - Detials
Adcounty Media India’s IPO is set to open on June 27, 2025, and will close on July 1, 2025. This is a Book Built Issue through which the company plans to raise approximately ₹50.69 crores, entirely via a fresh issue of equity shares with a face value of ₹10 each.
The IPO price band has been fixed between ₹80 and ₹85 per share. The issue is structured with 50% reserved for Qualified Institutional Buyers (QIB), 15% for High Net-Worth Individuals (HNI), and 35% for retail investors.
The allotment is expected to be finalized by July 2, 2025, and the shares are proposed to be listed on the BSE on July 4, 2025.
In terms of financial performance, the company posted revenue of ₹43.24 crores in FY 2024, compared to ₹53.64 crores in FY 2023. However, net profit rose significantly to ₹8.28 crores in 2024 from ₹0.64 crores in the previous year.
Adcounty Media India IPO Market Lot Size
The Adcounty Media India IPO minimum market lot is 1600 shares with ₹1,36,000 application amount.
Application | Lot Size | Shares | Amount |
Retail Minimum | 1 | 1600 | ₹1,36,000 |
Retail Maximum | 1 | 1600 | ₹1,36,000 |
S-HNI Minimum | 2 | 3,200 | ₹2,72,000 |
Adcounty Media India IPO Details
IPO Open Date: | June 27, 2025 |
IPO Close Date: | July 1, 2025 |
Face Value: | ₹10 Per Equity Share |
IPO Price Band: | ₹80 to ₹85 Per Share |
Issue Size: | Approx ₹50.69 Crores |
Fresh Issue: | Approx ₹50.69 Crores |
Issue Type: | Book Build Issue |
IPO Listing: | BSE SME |
Retail Quota: | Not more than 35% |
QIB Quota: | Not more than 50% |
NII Quota: | Not more than 15% |
Adcounty Media India IPO Valuation – FY2024 (KPI)
Explore key valuation metrics of Adcounty Media India’s IPO, including Earnings Per Share (EPS), Price-to-Earnings (P/E) ratio, Return on Net Worth (RoNW), and Net Asset Value (NAV).
KPI | Values |
ROE: | 40.87% |
ROCE: | 55.59% |
EBITDA Margin: | 25.32% |
PAT Margin: | 19.41% |
Debt to equity ratio: | – |
Earning Per Share (EPS): | ₹8,282.26 (Basic) |
Price/Earning P/E Ratio: | N/A |
Return on Net Worth (RoNW): | 40.87% |
Net Asset Value (NAV): | ₹20,266.69 |
Adcounty Media India IPO Company Financial Report
The company reported revenue of ₹43.24 crores in 2024 against ₹53.64 crore in 2023. The company reported profit of ₹8.28 crores in 2024 against profit of ₹0.64 crores in 2023.
Amount ₹ in Crores
Period Ended | Revenue | Expense | Profit After Tax | Assets |
2022 | ₹31.01 | ₹28.33 | ₹2.00 | ₹18.65 |
2023 | ₹53.64 | ₹43.38 | ₹0.64 | ₹26.84 |
2024 | ₹43.24 | ₹32.03 | ₹8.28 | ₹29.51 |
Adcounty Media India IPO Dates
Adcounty Media India’s IPO will open for subscription on June 27, 2025, and will close on July 1, 2025. Share allotment is scheduled to be finalized on July 2, with the listing expected to take place on July 4, 2025.
IPO Open Date: | June 27, 2025 |
IPO Close Date: | July 1, 2025 |
Basis of Allotment: | July 2, 2025 |
Refunds: | July 3, 2025 |
Credit to Demat Account: | July 3, 2025 |
IPO Listing Date: | July 4, 2025 |
Promoters of Adcounty Media India IPO
The promoters of the company are Mr. Aditya Jangid, Mr. Abbhinav Rajendra Jain, Mr. Delphin Varghese, Mr. Chandan Garg, Ms. Vartika Dangayach and M/S Innovana Thinklabs Limited.
About Adcounty Media India IPO
Adcounty Media India Limited is a dynamic BrandTech firm specializing in end-to-end digital marketing services—from elevating brand presence to executing targeted performance campaigns. Leveraging cutting-edge technology, the company crafts tailored advertising solutions for clients across diverse sectors.
Their offerings span across key areas such as Programmatic Advertising, SEO, Social Media Marketing, and a range of paid advertising models including PPC (Pay Per Click), CPA (Cost Per Acquisition), CPL (Cost Per Lead), CPS (Cost Per Sale), and CPI (Cost Per Install). These services are geared toward maximizing customer reach, boosting sales, and generating quality leads.
The company manages a suite of websites and mobile applications, along with its proprietary programmatic ad platform, BidCounty, which supports both brand-building and ROI-focused campaigns. Adcounty also conducts in-depth market research to refine audience targeting and optimize user acquisition strategies.
Over the years, Adcounty Media has built a strong portfolio of collaborations with top brands like ShareChat, Zepto, Fi.Money, PB Fintech (PolicyBazaar & PaisaBazaar), BankSathi, and MUV, helping them scale their user engagement and digital visibility.
Peer Group Comparison
Company | EPS | PE Ratio | RoNW % | NAV | Income |
Affle India Limited | 5.60 | 68.94 | 4.39 % | – | 75.96 Cr. |
DAPS Advertising Limited | 2.10 | 14.24 | 6.94 % | – | 1.09 Cr. |
Objects of the IPO
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To fund the company’s capital expenditure needs
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To support ongoing working capital requirements
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To finance potential acquisitions and cover general corporate purposes
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To take care of expenses related to the IPO process
Merchant Bankers
- Narnolia Financial Services Ltd
Company Address
Adcounty Media India Limited
First Floor, D-41, Patrakar Colony,
Near Jawahar Nagar Moti Dungri Vistar Yojna,
Raja Park,
Jaipur, Rajasthan, 302004
Phone: + 91 7877623083
Email: [email protected]
Website: http://www.adcountymedia.com/
Adcounty Media India IPO Registrar
Skyline Financial Services Private Ltd
Phone: 02228511022
Email: [email protected]
Website: https://www.skylinerta.com/ipo.php
Check Grey market premium at below
(GMP)